SERVICES

Video production
Brochures
Posters
Website
Creative concept developing
Storytelling
Copy writing
Design
Press

Exitcirklen

The fight against psychological violence and the fight for Muslim Women’s right to Islamic divorce is still ongoing – and Exitcirklen is fighting in the front line.
So, when Exitcirklen called on OMI to create a campaign ensuring Muslim women their right to divorce, we knew we had to say yes and create a campaign that was going to make a difference.

Exitcirklen

The fight against psychological violence and the fight for Muslim Women’s right to Islamic divorce is still ongoing – and Exitcirklen is fighting in the front line.
So, when Exitcirklen called on OMI to create a campaign ensuring Muslim women their right to divorce, we knew we had to say yes and create a campaign that was going to make a difference.

SERVICES

Video production
Brochures
Posters
Website
Creative concept developing
Storytelling
Copy writing
Design
Press

Working close with the Exitcirklen team we created a comprehensive campaign that spanned video, social, digital and print marketing. Within weeks the campaign got wide national awareness and ensured women held in marriages against their will, get the help needed.

The campaign delivered above expectations on all parameters. A 91% above target engagement rate, resulted in 1.7 million impressions and 500.000 people reached on social media, generating over 25.000 visits to the campaign page.

See also:

See also: