Brand strategy
Core story
Tone of Voice
Brand Values
Brand promise
Corporate Values

Copenhagen Cartel

Copenhagen Cartel is a fashion brand, producing swimwear and sportswear made of the plastic found in the sea which are primarily old fish nets and other post-consumer plastic waste.

Their passion and drive resonate a lot with us at OMI, so when we were given the honor to create their brand book, we knew exactly which keys to hit in order to create a strong foundation for the brand.

To help Copenhagen Cartel grow into their ambitious new phase, we created a comprehensive brand strategy and guideline so they can come across as a distinct brand, hit their target and cut through with their messaging and communicate clearly across all channels.

See also:

See also: